Another important variable for the future of trolling and Russian information operations in general is the existence of new and increasingly sophisticated technologies for personalizing, targeting, and scaling up online content
to maximize its impact.2121Antonio Missiroli, “Game of Drones? How new technologies affect deterrence, defence, and security,” NATO Review, 2020. Trolls usually work in 12-hour shifts and are required to meet quotas in terms of producing comments,
blog posts, or page views.2222Sarah Kreps, The Role of Technology in Online Misinformation, Brookings Institution, 2020. This work can get tedious and writing new content about the same topics—for example, elevating the image of Russia or increasing division or confusion in the European political landscape—has its challenges. However, artificial intelligence can help overcome these creativity obstacles.