Even before the U.S. presidential election raised hopes of warmer ties with the Kremlin, some big Western companies were betting Russia’s economy will soon come out of the deep freeze.
Big retailers like Sweden’s Ikea Group and France’s Leroy Merlin SA have begun pumping billions of dollars in new stores and factories, counting on Russia’s consumers to start emerging from hibernation after two years of recession.
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“This is the moment for investment,” said Walter Kadnar, country head for Ikea, which last launched a new store in Russia five years ago but this fall opened a $60 million furniture factory near St. Petersburg and acquired land for a third Mega mall near the city. “I strongly believe in the potential of the Russian market long-term.”